Marketing Plan on Single Product - 3510 Words

Marketing plan ON ‘Carrot chips’ (A product of Bombay Sweets Bangladesh Ltd) Address: Nestle Bangladesh Ltd. Gulshan Twr. 4th Fl., Plot 31 Rd. 53, Gulshan N C/A Dhaka, 1212 Bangladesh Fax: 880 02 988 1302 A Report ON ‘Apple chips’ Prepared by Dipock Mondal +8801916286988 Table of Contents Serial No. | Subject | Page | | Executive Summary | I | | Acknowledgement | II | | Introduction | 1 | | Present Situation (Macro amp; Micro Environnent) | 1 | | Market Summary | 2 | | Target Market, Target Market Segment | 2-3 | | Market Needs | 3 | | SWOT Analysis | 4 | | Competition | 5 | | Marketing Strategy | 5 |†¦show more content†¦Then we would like to thank to assign this type of work. At last but not least lots of cordiality to all our group members for their kind consideration. INTRODUCTION 1.1. Origin of the report This report originates to fulfill the requirement of studying Marketing Management, which is the course of BBA Program of ASA University Bangladesh. The topic of the report is â€Å"Marketing Plan on a single product†. 1.2. Scope of the report The company is very organized and resourceful organization. Its annual reports, publication, documents and websites are very much rich for data collection. 1.3. Purpose The purpose of the report is to develop our skills in marketing activities and to elaborate our knowledge. 1.4. Limitations To prepare this report we have faced a lot of problems such as unavailability of lab, electricity problem, unavailability of related books, lack of time, unavailability of information in net etc. Current Market Analysis Economy: Bangladesh is a developing country though the economic condition of this country is not so good, The economy is turning from agricultural sector to and industry sectors. So the future of any industry like chips in this country is very bright. 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